LeaseCon/TurnCon 2025

Student Housing Business and the InterFace Conference Group are pleased to announce the 7th annual LeaseCon/TurnCon conference will be held December 8-9 in Charlotte at the Hilton Charlotte Uptown.

This event will once again bring together everyone involved in the leasing, marketing and turn process, from property-level leasing reps and managers to corporate execs, as well as the many consultants, service providers and vendors allied to the space. The agenda will include a combination of roundtables, small interactive discussions, panel sessions and networking.

The conference will open with ValuePlus roundtables, a special presentation, regional leasing roundtables and an opening networking reception on the late afternoon of Monday, December 8th. There will be eight panel discussions as well as a group of interactive discussions on Tuesday, December 9th.

Topics for discussion include where rental rates and occupancy will go for the 2026-2027 academic year; what strategies owners and operators are employing in terms of renewals; an update on where the current trendline is in regards to centralized leasing and management; international students—are they back? will they come back? how AI is impacting leasing and marketing; what social media platforms are currently in vogue; what different strategies and tactics will be needed to market to GenAlpha; brands and branding; the latest on what is happening with industry data; turn innovations; reputation management; the impact of furniture and interior design on leasing and marketing, and new technologies impacting leasing and marketing. 

“After a lot of hand-wringing and angst the student housing industry did pretty well in terms of occupancy and rental rates for the 2025-2026 academic year,” said Richard Kelley, publisher of Student Housing Business. “What’s the forecast for 2026-2027 is open to question and we’ll debate and discuss that in earnest—along with many other topics—at LeaseCon/TurnCon in December. There is a lot to talk about on the leasing and marketing side, and plenty to discuss on the turn side of things, too.”

For information on sponsorship, exhibiting and speaking opportunities, please contact Richard Kelley at 914-309-6954 or Tim Tolton at 404-832-8262 x 125.

TOPICS TO BE DISCUSSED:

LeaseCon

• What is the leasing and rental rate outlook for the 2026-2027 academic year?
• Strategies to manage the “Leasing Clock” —what is the right approach?    
• How much is centralized leasing and management impacting the student housing space?
• How will AI continue to impact leasing, marketing and turn in the coming years?
• Where are leasing teams in terms of in-person tours vs. virtual?
• Reputation Management & changes in Google business page management
• The continued evolution of SEO
• Leveraging technology throughout the marketing/leasing process
• Onsite staffing, training and retention
• Where is the international student market now, and what to expect for 2026-2027 academic year
• What social media platforms are currently most in vogue?
• How do furniture and interior design impact leasing and resident retention?

TurnCon

• Best practices for turn planning and budgeting
• New “turn tech”
• Effective strategies for sourcing vendors
• Can turn be managed centrally?
• FF&E — repair or replace?

WHO SHOULD ATTEND:

• Vendors & Service Providers to Owners/Operators’ Turn Teams
• Corporate Marketing & Leasing Executives at Ownership and Management Companies
• Corporate Management & Operations Executives Responsible for Various Aspects of Turn
• Property Level Marketing, Leasing & Operations Professionals
• Marketing, Leasing & Turn Consultants
• Vendors & Service Providers to Owners/Operators’ Leasing & Marketing Teams

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